Fragrance For Us.

We’re reimagining scent — not as luxury, but as language. Our fragrances carry stories, hold memories, and center the Black experience in every note.
BACK THE MOVEMENT BACK THE MOVEMENT

ARM'S REACH

meet black iv

The debut fragrance collection by Arm’s Reach

“BLACK IV is the first fragrance collection that actually feels like it was made with us in mind. Each scent tells a different part of my story—I switch between them depending what I need that day.”

Malik J., Philadelphia

“City on a Hill smells like arrival. Like stepping into a room with your shoulders back and your name already spoken. It’s clean, grounded, and quietly powerful.”

Nadine S., New Orleans

“In Not Of catches people off guard in the best way. The sweetness up top pulls them in, but the dry down? That’s where the depth lives. It smells like you’re not here to play by anyone’s rules.”

Rae P., Newark

“Juna surprises me every time I wear it. The brightness isn’t overwhelming—it feels natural, like a fresh breeze on a quiet afternoon. It stays with me without shouting.”

Naomi K., Charlotte, NC

“I didn’t expect BLACK IV to hit this hard. It’s bold, it’s soft, it’s rooted. I wear City on a Hill to claim space, Juna to feel joy, and In Not Of when I want to remind myself I answer to no one.”

Zaria T., Houston

“Wearing City on a Hill is like putting on armor and silk at the same time. It’s sharp, earthy, and deeply confident—my go-to for anything high-stakes.”

Elijah D., Oakland

“There’s something about In Not Of that feels deeply familiar and totally original. It’s soft and defiant at the same time—like being wrapped in velvet with a blade underneath.”

Aaron R., Seattle

“The first time I wore Juna, I felt like my whole spirit was lifted. It’s like citrus, flowers, and memory all wrapped together. Feels like being loved out loud.”

Simone L., Washington DC

for us. by us. on us.

Arm’s Reach is a fragrance house rooted in the richness of Black life. We craft scents that carry memory, emotion, and meaning. Each fragrance stands on its own—deeply personal, culturally specific, and globally resonant. Our work is about presence. About being felt, recognized, and remembered. Through scent, we offer connection. Through story, we claim space.

lets change the fragrance industry together, one story at a time.